The service that MadMash provides is simple; it creates an information hub allowing those who are searching for information to find it conveniently and efficiently, catering to the dynamic requirements of the consumers and their needs. The hub will also allow those providing the information and content to reach its ideal target market and audience in a social space which is dynamic, unique and effective; allowing consumers to make their acquiring of this information on a daily basis fun and interesting.Providing this information in a truly South African manner, by South Africans for South Africans; the information hub will tap into South Africa’s expanding technologically aware youth.